The key to success - attentive listening to the customers!
An interview with Agata Kietla, Sales Director – Eastern Market - You have been handling the eastern market for many years. How has the field of cooperation with eastern countries changed over the years? - I have been dealing with sales in eastern markets at Libra Food Ingredients since 2012. Good relations with my Polish customers resulted in recommending me as a salesman and Libra as a proven producer abroad.
18 January 2023 News
Believe in the impossible and then DO IT
Interview with Mr Jacek Bednarek & Mr Grzegorz Bednarek - company founders of Food Ingredients Group The companies that make up the Food Ingredients Group are family-owned companies composed of 100% Polish capital. Over the 21 years of its existence, FIG has grown into a major player in the food industry on the international market.
14 December 2022 News
Challenges of the vegan industry in the latest research
In recent years, the demand for plant-based foods has been constantly increasing, so many companies are expanding their portfolio to include such products. All over the world, many start-ups have been founded entering this segment with great hopes for spectacular growth. The truth is that reality is not so bright.
18 November 2022 Market trends
Carrageenans get back in the game again!
Interview with Gabriel Walesiak, Key Account Manager, Technology Consultant in Libra Food Ingredients company - Apparently, there is an interesting phrase about carrageenans that circulates among meat industry technologists. Can you share it with us? - Haha, you may be thinking of an industry saying from 1996! "It is not an art to cut water. The trick is to sling the water on... the hook." Indeed, it says a lot about the unusual properties of carrageenans, their naturally high water absorption and gel-forming ability.
2 November 2022 New soutions
If you spread, do it healthily! Spreads 2022
Spreads, apart from thick dips, are a category that combines nutritional functions with typically entertaining functions for pleasure. They can be used in a different ways - for spreading bread or pancakes, dipping nachos or fresh vegetables, decorating baked potatoes or hard-boiled eggs.
25 October 2022 Market trends
Pork is more and more desired
Based on thematic reports and research from Mintel Portal, we can see that European consumers' attitudes towards pork are changing. The current economic situation encourages consumers to choose this type of meat more often.
27 September 2022 Market trends
New investment Libra
13 September - very important date for Libra company! That day there was a launch of the new project Libra Food Ingredients - New perspectives. We heard about Libra’s strategic development plans and saw the place in Krusze, where the new Libra plant will appear soon on the vast field.
20 September 2022 News
How to bite a sausage?
Interview with Dariusz Papież, head of the technology and new projects department at Libra Polska. - Sausages are one of the food categories that are very diverse. On the one hand, they have the opinion of meat products of the lowest quality, and on the other hand, they have a huge market share. - It is true that the sausages available on the Polish market vary greatly. Starting from low-end products made mainly of MDM, fat and skin emulsions, to premium products without E- additives with a meat content of 95-100%.
5 August 2022 New soutions
Libra products at Expo 2020 in Dubai!
Expo 2020 in Dubai was launched in October 2021. The Polish Pavilion has an area of 2,000 square meters. There is Ogród Smaków Restaurant serving the best of Polish cuisine. We are extremely proud of the fact, that the bread served at Ogród Smaków Restaurant is baked daily in the restaurant’s kitchen from Libra's bakery mixes: Gladiator Bread, Bread with Malt and Potato Bread. In addition, the cooks use our functional mixes: Rosołek, Sos grzybowy i Marynata Staropolska.. This is the best recommendation of the quality of our products and a reason for great satisfaction for us!
26 January 2022 Libra
Flexitarianism, i.e. a flexible approach to meat
You may not even know it, but you are a flexitarian! If you are not frightened by the thought of a plant-based meal. If you think you can eat without meat. If you eat meat, but occasionally. Then yes! You are a flexitarian, you are up to date with the most fashionable trend of recent times!
29 August 2021 Market trends
Can fiber be of interest to young consumers?
Consumers more and more consider fiber to be an important component of the diet and an important factor in the proper functioning of the body. Awareness is growing... but only among mature and older consumers.
10 August 2022 Market trends
Non-alcoholic but fun
In 2021, the spirit and variety known so far from the group of colourful drinks enter the segment of flavoured beers. There are many debuting and non-obvious flavours. As young people begin to treat low-alcohol and non-alcoholic beers as a natural and healthier substitute for sweet fizzy drinks, the choice of flavours becomes wider
7 September 2021 Market trends
In recent years, there has been a large increase in interest in healthy food. More and more people pay attention to the diet and ingredients of food products offered in stores. This had a very beneficial effect on society, mainly increasing consumer awareness. At store shelves, you can meet an increasing number of supporters of healthy eating, reading into product labels. More and more people consciously choose organic products and free from all types of "conditioners" - no stabilizers, no artificial dyes, no flavours, so you can say "chemical-free".
23 September 2021 News