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Consumers more and more consider fiber to be an important component of the diet and an important factor in the proper functioning of the body. Awareness is growing... but only among mature and older consumers.

In 2021, the spirit and variety known so far from the group of colourful drinks enter the segment of flavoured beers. There are many debuting and non-obvious flavours. As young people begin to treat low-alcohol and non-alcoholic beers as a natural and healthier substitute for sweet fizzy drinks, the choice of flavours becomes wider

In recent years, there has been a large increase in interest in healthy food. More and more people pay attention to the diet and ingredients of food products offered in stores. This had a very beneficial effect on society, mainly increasing consumer awareness. At store shelves, you can meet an increasing number of supporters of healthy eating, reading into product labels. More and more people consciously choose organic products and free from all types of "conditioners" - no stabilizers, no artificial dyes, no flavours, so you can say "chemical-free".